Science Communication through Entertainment Media


Imagine a world without science and technology. No computers, no cars. No vaccines or cures for diseases. Wouldn’t life be joyless and extremely hard? However, with science on our side, it’s an entirely different story. This simply depicts the importance of science in our daily lives. We are handicapped without the presence of science and technology. Right from the day when man began to eat, wear clothes, and light fire, science became an inseparable part of life. And since then, several advancements have continuously been evolved to make life a little less painful for humankind. The world’s become a smaller place to live in. Time and distance have been empowered by science. Within a few hours, we are on the other side of the globe. The traditional ploughs and bullocks have been replaced by tractors making agriculture and cultivation an easier process. These are just a few examples that represent the significance of science in an individual’s life.

No doubt, India has progressed to a level to compete other developed nations in industrialization, agriculture, science, technology, and modernization. On the contrary majority of population are illiterates. It is a fact that, every year crores of money is spent on education in a view to improve their social and economic condition and eventually raise them from below the desired illiteracy level. Eminent scientist and Bharat Ratna awardee CNR Rao once said “Scientific temper is something we don’t have in our country. Science and God have nothing to do with superstition. If you are a godly person you don’t do superstition. Actually being superstitious is ungodly”. Science not only inculcates the spirit of curiosity among the students but helps in developing scientific temper. This scientific temper, or scientific attitude is basically characterized by the traits like a healthy scepticism, universalism, freedom from prejudice or bias, objectivity, open mindednes and humility, willingness to suspend judgment without sufficient evidence,rationality, perseverance and positive approach to failure. Normally, a person having scientific attitude uses the method of science in his/her daily life decision making process.

Our first Prime Minister, Jawaharlal Nehru was very fond of using the term Scientific Temper and was keen that we should not learn sciences superficially’ i.e. just the facts of biology or chemistry and physics. He wanted people to possess scientific temper so that they could be better scientists, better citizens and capable of governing their personal thoughts and actions in a scientific manner.

Hamraah foundation is active in the field of science communication for some years now. The society utilises multiple forms of media which are available in the present day for science popularization among the masses. The campaigns promote scientific attitude and develop scientific temperament among general masses especially among youth to create scientific atmosphere in local area. Science is promoted as phenomenon which brings about a change by bringing out the masses from the darkness of ignorance to light of reality. Promoting scientific attitude and develop scientific temperament among masses especially among the educationally backward interior areas is a challenging task.