NINEISMINE is a campaign for child rights supported by Hamraah Foundation. It grew out of Nelson Mandela’s call to ordinary citizens to keep governments accountable to fulfilling the MDGs. Children in India took upon themselves the task to ensure the fulfillment of Goals 2 and 3 and 4 – all of which refer to children. Later the campaign grew to realize the exclusion issue of children particularly in the context of India, therefore incorporating a strong focus on the last child. The objective of this initiative (which includes children from schools, NGOs etc from across India) is to hold the Government accountable to its promise to end poverty, Social exclusion and discrimination-towards meeting the development goals.

The campaign puts children from across the country at the center of advocacy efforts- speaking in one voice to enable every child to enjoy basic health care and quality education as their non-negotiable right. This participatory children’s advocacy initiative has been advocating for 9% of the Gross Domestic Product (GDP) to be committed to health and Education as promised in the Common Minimum Program of 2004.

The Campaign roots itself in actualizing the spirit and intention of the United Nations Convention on the Rights of the Child (CRC). So while the campaign seems centered around every Child’s Right to Quality Education (Article 28), Health (Article 24) and their Rights against Exploitation and Exclusion (Articles 32-40) the campaign is particularly focused on HOW these rights are delivered or attained.


The campaign believes that a ‘child who is a capable of forming his or her own views’ has ‘the right to express those views freely in all matters affecting the child’ and that views of the child be given due weight ……’. Even in ‘judicial and administrative proceedings affecting the child’. The campaign provides children to access those structures already available under our democratic system. The campaign has been creating platforms for all children to interact and dream of a better more Equal and Inclusive world, especially for vulnerable voices to be heard.